The current Precision Agriculture eco-system has been applying a top down approach where satellite images and low resolution photo drones play an important role for the farming industry. These approaches provide insights into potential problems due to lack of water, fertilizer, insect-pests and diseases. However, there are significant gains to be made from technological advancements, but these require us to dig deeper into the crop systems by considering the actual in-field dynamics at play.
Our multidisciplinary experts engage with the farming community to describe the problems they are facing, root-cause them and bring together leading researchers from the relevant fields to determine which parts of these problems are ripe for targeting.
Through research and systems thinking we determine if and how it is feasible to design, implement and bring to market solutions designed specifically for those existing problems.