We are helping fruit farmers transition to healthiermore efficient farming practices.
We are helping fruit farmers transition to healthiermore efficient farming practices.
Do you know?
Which industry is the biggest one in the world?
And the oldest one as well?
It’s Agriculture.
Agriculture employs 1.5 billion people, which is nearly 20% of the world’s population. It has done an incredible job in feeding the ever growing human population, expected to reach 10 billion by 2050. It is estimated that 80% of the food we eat comes from agriculture, an industry valued over 14 trillion USD. Despite its immense impact, agriculture is one of the most traditional industries. However – revolution is on the horizon!
Do you know?
Which industry is the biggest one in the world?
And the oldest one as well?
It’s Agriculture.
Agriculture employs 1.5 billion people, which is nearly 20% of the world’s population. It has done an incredible job in feeding the ever growing human population, expected to reach 10 billion by 2050. It is estimated that 80% of the food we eat comes from agriculture, an industry valued over 14 trillion USD. Despite its immense impact, agriculture is one of the most traditional industries. However – revolution is on the horizon!
Why now?
In the EU a transition is happening!
The newest EU regulations are banning chemical pesticides from a year to year, exponentially, and fruit farmers need to transition to alternatives called biopesticides. This is not easy since biopesticides work differently compared to chemical pesticides, and using them requires a different mindset. Fruit growers need help!
Strategies like Green Deal, Farm2Fork along with the Biodiversity strategy are driving the agriculture industry to change radically.
Why now?
In the EU a transition is happening!
The newest EU regulations are banning chemical pesticides from a year to year, exponentially, and fruit farmers need to transition to alternatives called biopesticides. This is not easy since biopesticides work differently compared to chemical pesticides, and using them requires a different mindset. Fruit growers need help!
Strategies like Green Deal, Farm2Fork along with the Biodiversity strategy are driving the agriculture industry to change radically.
Why Horticulture?
We are focusing on the most lucrative segment of agriculture, the Horticulture: science of growing fruits, and vineyards. This high-value segment is the least digitized, filled with manual labor and with the highest pest and disease pressure.
40% of the yield is lost due to pests and diseases – the biggest problem in every crop production!
This all makes it hard to maintain the health of an orchard.
During COVID-19 pandemic, we could see that we were not lacking bread or pasta, but growing fruits and grapes was jeopardized. Arable crops, like wheat, like barley were possible to grow since pesticide ban doesn’t affect this segment significantly, and monitoring of these grasses is much easier and already digitized.
A Word from the Founder
“Leading complex system innovation imposed by the EU’s Green Transition requires diving deep into nature’s complexity. As (life)scientists, we are trained to break down this complexity, using diverse tools to reach a level of true understanding. This research mindset defines how we think, how we work, and how we build our products.
Our journey is for the brave and bold—those who dare to push boundaries and explore beyond the conventional. Everything we do at Fauna is unconventional, designed to inspire and challenge. I invite you to join us on this journey of discovery and innovation for the betterment of humanity!”
Dr. Dragana Vukasinovic
Founder and CEO
